AUSTRADE Approved EMDG Consultants




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EMDG 1.0


EMDG 1.0 refers to the existing EMDG scheme and is for those of you wanting to realise your EMDG entitlement for the export marketing and promotional expenses you have incurred during FY 21

(FY 2019-21 for first time applicants)

You are entitled to claim 50% of your export marketing and promotion expenses and have them reimbursed. (Up to $1.2 million over8 years) maximum $150,000 PA. (eligible Australian exporters only) Requires a minimum spend of $15,000

EMDG 2.0


EMDG 2.0 refers to a new EMDG scheme & is for those of you wanting to realise your EMDG entitlement for export marketing and promotional expenses as from 1st of July 2021.

Australian SME’s that are export ready and have a turnover of less than $20 million will be able to apply for grants of up to $770,000 per applicant over a maximum of 8 financial years (not necessarily consecutively) for eligible promotional activities.

Grants will be available in three stages called Tiers

EMDG 1.0 & EMDG 2.0 will operate concurrently for one year (FY 21-22) subject to the specific scheme lodgement windows. Allowing for those applicants who have incurred expenses upto 30 June 2021 to be reimbursed & ensuring there is no gap between the end of EMDG 1.0 (reimbursement model) & EMDG 2.0 (grant model)

What is EMDG 1.0

You can get up to 50% of your Export Marketing & Promotion expenses reimbursed.

(up to $1,200,000 over 8 years)  $150,000 PA

eligible Australian exporters only.  Requires a minimum spend of $15,000 PA

Let us show you how !

WHO can apply ?

To be ELIGIBLE you must:

be an Australian individual, partnership, company, association, co-operative, statutory corporation or trust.

have annual turnover of less than $50 million

have an Australian Business Number (ABN).

WHAT products are eligible?

EMDG 1.0 supports the Marketing & Promotion of Australian products, including:

Australian made Goods (exceptions apply)

Not non Tourism services (Services)



IP or know-how

What is claimable ?

You can claim ALL eligible expenditure for:

Overseas Representatives, (limits apply)

Marketing Consultants, (limits apply)

Market Visits,

Free Samples, (limits apply)

Trade Shows,


Overseas Buyers,

IP – Patents & TM , (limits apply)

We can estimate your grant!

What is Extended Lodgement

Whoops left things to the last minute or just learned about EMDG, no matter. We are participants in the AUSTRADE Quality Incentive Program (QIP)

We can e-lodge after the

30 November deadline! (to midnight AEDT 28 February 2022 – EMDG 1.0 only)


We charge a commission on the paid grant. No other charges will apply unless we agree in advance, minimum fees apply. We get paid when you get paid.

That’s a good deal !

Goods NOT made in Australia

Section 24b of the EMDG act requires a significant Net Benefit to Australia from those exporting Goods NOT Made in Australia.

We can assist you with your s24b submission

What is EMDG 2.0

The NEW EMDG 2.0 program is designed to provide upfront Grant funding certainty

(Pre-approval only NOT Pre-payment)

see above for different Tiers and grant amounts.

Let us show you how !

Who can apply ?

To be eligible you must:

be a representative body or an Australian  individual, a company, a trust, or a partnership, within the definitions of the EMDG Act

have annual turnover of less than $20 million

have an Australian Business Number (ABN).

What products are eligible ?

EMDG provides assistance for you to promote many different types of Australian products, including:




IP or know-how


Your product must have a certain connection to Australia. For example, an eligible event is one that is either held in Australia or, if the event is held online, the event is provided by an Australian person.

What is claimable ?

maintaining a representative in a foreign country (limits apply)

short trips to a foreign country (max 21 days)

engaging a consultant to undertake research or promotional activities

short trips within Australia (limits apply)

foreign buyer visits

soliciting for business in foreign country

providing free samples

producing and providing promotional and advertising material

intellectual property rights

if you are a Tier 1 applicant, obtaining export readiness training

Rules apply

When is the lodgement window ?

Applications open 9:00 AEST 16 August 2021 & close 17:00 (AEST) 30 November 2021.

Austrade expects Grant Agreements to follow 10 -12 weeks later. (March 2022 ??)

Agreements will offer grants for eligible expenditure incurred from 01 July 2021 (yep you will have already commenced your spend before you get approval)


We charge a commission on the paid grant. No other charges will apply unless we agree in advance, minimum fees apply. We get paid when you get paid.

That’s a good deal !

What is a Plan to Market ?

There are additional steps to applying for the NEW EMDG 2.0 including a Plan to Market

A Plan to Market describes the goals of your business ie the purpose of your marketing, how you will measure your success, your budget for the marketing activities you propose to undertake

Additional requirements will apply for Tier 3 Applicants who must also describe the nature of their strategic shift in addition to how they expanding their existing marketing activities

Steps to Success – EMDG 1.0 & EMDG 2.0

After you sign up and appoint us as your EMDG Consultant we will manage all aspects of your EMDG application. Answer all your questions and do nearly all the work. Because there are some things only you can do and we will show you what needs to be done for each of the two schemes. This will be done while leading you through the two application processes one step at a time. This year will of course be more complicated than usual and we will need to focus on both the past GY2020-21 and the future GY2021-24. There are two sets of rules and some applicants will make two EMDG applications this FY22

We talk with you about your business to understand your circumstances

We go to work on your Application for EMDG 1.0 & EMDG 2.0

You review our work before we eLodge

EMDG 1.0 – AUSTRADE assess your application as e-lodged & you get paid your grant $$$

EMDG 2.0 – AUSTRADE assesses your application and offers you a Grant Agreement, you undertake your marketing activities/spend, complete the milestone payment substantiation requirements and then you get paid your grant $$

1. We talk with you about your business circumstances – should you apply for EMDG 1.0 or EMDG 2.0 or both ?

We will ‘meet’ with you  (NO Face to face since COVID) via teleconference/telephone/email to understand your cicumstances answer your questions and to help you determine what needs doing. All things being well we will ask you to appoint us as your EMDG Consultant.
During our discussions we will investigate the nature of your exporting entity, export product/s, export marketing spend & promotional activities past & future, verify your eligibility for EMDG1.0  & EMDG 2.0, and work with you to develop a lodgement strategy that maximises your return

You will need to provide us with factual information & documentation to support your circumstances to ensure there are no impediments to you securing an EMDG.

2. We go to work on your Application

Secondly we set to work ensuring your EMDG application is in the correct manner & form by referencing the EMDG Act, Rules & Guidelines, addressing the facts relating to your circumstances.

EMDG 1.0 – we prepare and ready your application for lodgement via the AUSTRADE e-lodge system, ensuring that your source documentation is correctly compiled and available for review by AUSTRADE at audit.

EMDG 2.0 – we prepare your application for the appropriate Teir (1,2 or 3), you complete the Plan to Market / Budget template, we will assist you with any addtional submission requirement specific to your circumstances ie Goods Rule 19(1)(d) & Services rule 21(b) & mandatory supporting documentation ready for lodgement via the AUSTRADE e-lodge system – after assessment we will be vetting your Grant Agreement and ensuring form the get go that you have the systems in place to ensure the necessary compliance to receive your milestone payments.

3. You review our work before we e-Lodge

Thirdly and when we have completed what is required, we will send you a draft copy of your application/s for your review.

EMDG 1.0 Requires that we both sign a declaration after you have reviewed the draft and we are agreed that everything is correct. Then we can press the submit button.  Then we wait. How long we wait is directly proportional to how early we lodge. Wait times can blow out to >5 months so it is best to get in early. A July lodgement can be turned around by AUSTRADE in 4-6 weeks. AUSTRADE assess ALL EMDG 1.0  applications on a first come first served basis.

EMDG 2.0 Requires that you make a number of declarations realing to your application after you have reviewed the draft and we are agreed that everything is correct. Then we can press the submit button.  Then we wait for 10 -12 weeks after which time Austrade will offer you a Grant Agreement. AUSTRADE assesses ALL EMDG 2.0  applications at the same time. 

4. AUSTRADE assess your application

Fourthly we facilitate the assessment process and liaise directly with AUSTRADE where required

EMDG 1.0 AUSTRADE will run preliminary checks on your application, to ensure we have provided all the required information confirming this by email post lodgement. The assessment of your application may have certain risk factors & involve technical issues and as a result require a telephone call with a Grants Assessor or a visit to your premises. The designated Grants Assessor, will make contact with us in the first instance regarding your application. Grants Assessors attempt to process applications in a timely fashion and we assist them by ensuring that your application is complete and accurate so that it can be processed as quickly as possible. Our systems ensure that all the required documentation is readily available for assessment verification.

EMDG 2.0 AUSTRADE will assess your Application & determine the eligiblity of your Export Entity, Export Product, Plan to Market, Budget and any Designated Connection information and if all is well will offer you a Grant Agreement for a specified amount.You may not be offered a Grant in the amount that you have applied. This is due to the limited funds availble for each grant year. you retrun a fully executed agreement to Austrade

5. Your get paid your grant $$$

EMDG 1.0 Finally you get paid – the EMDG Act enables a Split-payment system . Once assessment of your application has been completed, your provisional grant entitlement will be calculated. Your grant will then be paid under a split-payment system which ensures that spending under the EMDG scheme is kept within budget, and that all eligible applicants receive a grant.

Under this split-payment system, grants are paid in two rounds:
* Round 1: an initial payment of grant entitlements up to the initial payment ceiling amount – $30,000 in GY 2020-21
* Round 2: a second-tranche payment of grant entitlements above the initial payment ceiling amount

EMDG 2.0 Now that you have your Grant Agreement you will know what needs to be done to receive your milestone payments which will include details of your promtional activities undertaken, details of expenses , export income, total promtional spend and employee numbers all supported by the relevant substantiation.

We have produced successful results in ALL these Industry Sectors

  • Agribusiness & Aquaculture
  • Arts & entertainment
  • Automotive & Engineering
  • Aviation
  • Biotechnology
  • Business Services
  • Clean Energy
  • Construction
  • Consulting
  • Consumer Goods
  • Creative industries
  • Cyber Security
  • Defence
  • Education
  • Franchising
  • Health and Medical
  • ICT
  • Intellectual Property
  • IT services and software
  • Meats and processed foods
  • Medical devices
  • Mining Technology and Services
  • Oil and Gas
  • Printing and publishing
  • SaaS
  • Tourism and hospitality
  • Wine Industry

Some of our Clients

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